Facebook released a new report this week that focuses on how Instagram drives action – brand building and direct sales. Here’s a few highlights that we found interesting and some additional tips for using Automation on Instagram to increase your sales.
The report aims to show how brands that are on Instagram are viewed positively by users and how those users are often converted into buyers, with over 70% of users reporting positive vibes from brands on the platform.
Discovery, Research and Decision Making – The 3 key aspects that we are all looking for.
Will potential customers discover and find your brand on Instagram? Will they find your content interesting and use it to research more about your product or service and (here comes the big one) will they make the decision to buy from you.
Learn More
The force is powerful in this one. Using a Learn More button or link in your posts to get customers to your website dramatically increases engagement with your Instagram posts. The key is to create actionable posts where customers can engage with your brand, products or services
Use Shopping on Instagram
If your account qualifies, using the Shopping on Instagram program can dramatically increase your direct sales from the platform. Learn more about the Shopping on Instagram program.
You can read the entire Instagram report here. What are your Instagram Best Practices and how have you found success on the platform? Share your own tips and stories in the comments below!
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