Here’s a way to use Style Tags to improve the flexibility of your Poshmark closet and to create unique product pages that you can share with your followers.

In the second quarter of 2021, Poshmark introduced Style Tags. Poshmark describes these tags as a way to:

“Make your listings more discoverable by adding Style Tags! Style Tags let you add more specific style descriptors to your listings, such as silhouette, material, and aesthetic of your item. Your listings will be more discoverable for potential buyers when searching for a general style rather than a specific item.”

Sellers can assign Style Tags when creating a product listing, or they can edit an existing listing. One key aspect of Style Tags is that sellers can select from a provided list of tags, or they can create their own.

Polling of over 250 Poshmark sellers in the Poshmark Unlocked group about the effectiveness of Style Tags to increase sales were mixed. While the overall consensus was that Style Tags did not help increase sales, without any data to show which sales occurred via a Style Tag, these results are primarily anecdotal. My suggestion to Poshmark would be to use a similar method as eBay when a sale occurs via their Promoted Listing program that highlights that the sale funnel started via the Promoted Listing.

Using the Poshmark Style Tags for hundreds of new listings over three months, I began experimenting with a different method of using the tags to give sellers more control over their stores and how their inventory is displayed. 

• Would you like to set up a private Sale Page for your Poshmark listings? 
• How about a page just for items you want to Liquidate or offer in Bulk? 
• Maybe a discounted items page for Repeat Buyers? 
• Perhaps you want to highlight products you just listed this week and share a unique link on Social Media? 

Style Tags are the answer 

When creating or editing a listing, enter your closet name, then a dash with a search term you want to highlight as one of the Style Tags. 

For my closet, I would use these examples:

• ReBounded-Sale
• ReBounded-Wholesale
• ReBounded-New

Use that same term for each product listing you want to show up on your private page. The examples above would be items I want to put on sale, products that I want to liquidate or offer at wholesale prices, and a new products page.

There is no limit to the number of terms you can set up for your new store pages. You can have as many as you want and they can be changed anytime. My examples above will look like this while creating a new listing or when editing an existing listing:

Once you set up your private Style Tags and add them to specific listings when you click the Style Tag, you will get this type of result:

Each page has a unique link that you can use to share on Social Media:

https://poshmark.com/style-tag/ReBounded-Sale

https://poshmark.com/style-tag/ReBounded-Wholesale

https://poshmark.com/style-tag/ReBounded-New

Once you have these pages set up, it’s time to promote them.

• Use the unique links on your Social Media accounts.
• Create listings on Poshmark that promote your unique pages
• Put inserts into each of your shipments with links to a Repeat Buyers Discount page.

How else can you use these unique pages to promote your products and your Poshmark store? Share your thoughts in the comments!