When you are creating your listing titles and descriptions, there are some key things to remember that will help potential buyers find your listings, both on marketplaces like Poshmark and via search engines like Google. Using Search Engine Optimization tactics and focusing on trending keywords will help drive traffic and potential buyers to your listings.
Let’s start with your listing title:
Should contain as much information as possible: Product name, color, model, style – anything unique about the product
Bad: Black Crossbody Purse
Better: Black Leather Crossbody Purse
Best: New Tory Burch Alexa Black Leather Crossbody 36911
The Best example above lists condition, brand, color, material, style, and model number. All within the 50-character maximum on Poshmark. For eBay and other marketplaces, you may have more room in the title – use that space wisely and add more details related to the product. Research SOLD listings that are the same and similar to your product. Find the highest priced sold item and study their title – why did their item sell for more than others? Use those same strategies in your own listing. Keep in mind that you are creating listings for Poshmark users AND search engines. You want your Poshmark listings to rank highly on Google when someone searches for any of the terms in your title.
Your product description should expand on your title and allow you to add additional product details and keywords.
500 character maximum. Complete information – product details, material, color, size info, fit, – anything that your customers will find helpful.
Use Google Trends and search for your product to see what search keywords your potential customers are looking for. These search engine keywords should be part of your title and description.
Your product descriptions should include as much information as possible and answer as many questions that you think a customer may have. This will save you time, increase your credibility, and increase your sales. Use the description to provide information about your product, what is included, and, if space allows, information about your business. For example:
Authentic Chloe style C17US300HEU268. New, without tag. Includes Authenticity Card, Care Booklet, and Dust Bag.
Authentication Service and Free Shipping
Medium Nile bracelet bag in smooth & suede calfskin. Hand carry, long shoulder, or crossbody. Mag closure. Brass finish hardware. Inside slip and exterior slip pocket. 9.6” W x 8.3” H x 3.5” D. Adjustable and removable shoulder strap with 18-24″ drop. RB5688.
Enjoy fast shipping and epic customer service from a trusted 5-star Poshmark Ambassador with over 3000 handbags sold to date!
In this description, potential customers learn that:
- You are selling an authentic item
- The Brand is Chloe
- Style/Model number
- Condition: New, without tag
- Everything that is included with the item: Authen- ticity Card, Care Booklet, Dust Bag
- Poshmark Authentication and Free Shipping is included (adjust for other marketplaces)
- Product details with measurements
- SKU: RB5688 (so you can track back to your inventory database)
- Credibility statement: You will ship quickly, your customer service is fantastic, your feedback ratings are high, and you’ve got a great sales history.
A NOTE ABOUT SEARCH AND PRODUCT DISCOVERY
Over 70% of sales on Poshmark start with a search. Search for a brand, style, designer, color, category. Keep this in mind when you are creating your Search Engine and Keyword friendly listing titles and descriptions!
RESOURCES:
Google Trends: trending keyword research
Poshmark Unlocked: learn how to create a 6-figure business selling on Poshmark.